Terms and Conditions

TERMS OF USE, PROGRAMS, COURSES & MEMBERSHIPS

www.thebleinstitute.com | www.bodylanguagestrategy.com

Last Updated: April 2026

PLEASE READ THESE TERMS OF USE CAREFULLY BEFORE USING THIS WEBSITE OR ANY PROGRAMS, COURSES, OR MEMBERSHIPS.

By using the website and/or delivering payment for services, you signify your consent to these Terms of Use. Your access to and use of this website, as well as all related websites operated by Business Leadership Excellence Institute, LLC (which includes www.thebleinstitute.com and www.bodylanguagestrategy.com, collectively the "Site") is subject to the following terms and conditions and all applicable laws. By accessing and browsing the Site, you accept, without limitation or qualification, these Terms of Use and acknowledge that any other agreements between you and the Site are superseded and of no force or effect.

1. Intellectual Property & License

You agree that the Site itself, as well as all content, videos, training materials, products, services, and/or other materials made available on the Site by us or other third parties (collectively referred to as the "Content") are maintained for your personal use and information by Business Leadership Excellence Institute, LLC (the "Company") and are the property of the Company and/or its third-party providers. Subject to your compliance with these Terms of Use, the Company hereby grants you a limited license, which is non-exclusive, non-transferable, and non-sublicensable, to access, view, and use the Site solely for your personal purposes. No Company Content may be copied, reproduced, republished, uploaded, posted, transmitted, distributed, used for public or commercial purposes, or downloaded in any way unless written permission is expressly granted by the Company. Modification of the Content or use of the Content for any other purpose is a violation of the copyright and other proprietary rights of the Company and may be subject to monetary damages and penalties.

2. Copyright

All Content, such as text, data, graphics files, videos, sound files, proprietary methodologies (including but not limited to the Body Language Strategy System, the Executive Management Wheel, and the Intrinsic Circuit framework), and other materials contained in the Site are copyrighted unless otherwise noted and are the property of the Company and/or a supplier to the Company. No such materials may be used except as provided in these Terms of Use. Unauthorized reproduction or use of any Company proprietary methodology, framework, system, or training content constitutes copyright infringement and may result in legal action.

3. Trademarks & Proprietary Rights

All trade names, trademarks, images, and biographical information of people used in the Company Content, including, without limitation, the name and trademark "Business Leadership Excellence Institute," "BLEI," "Body Language Strategy," and "BLS System," are either the property of, or used with permission by, the Company. Any unauthorized use may violate the copyright, trademark, and other proprietary rights of the Company and/or third parties. If you believe your intellectual property rights are being violated, you may notify the Company at kerstin@bodylanguagestrategy.com.

4. Accuracy of Information

While the Company uses reasonable efforts to include accurate and up-to-date information on the Site, the Company makes no warranties or representations regarding its accuracy. The Company assumes no liability or responsibility for any errors or omissions in the content of the Site.

5. Electronic Communications — Email Consent

When you register with the Company and/or this Site, you expressly consent to receive notices, announcements, agreements, disclosures, reports, documents, communications concerning new products or services, or other records or correspondence from the Company via email. You consent to receive notices electronically by transmission to the email address you provide.

6. SMS and Text Message Communications — Express Written Consent *

Attorney review recommended — TCPA compliance

By submitting your phone number through any Company form, registration page, raffle entry, lead capture, event sign-up, or checkout process, and by checking the applicable consent box where provided, you expressly consent in writing to receive recurring automated and non-automated text messages (SMS and MMS) from Business Leadership Excellence Institute, LLC at the mobile phone number you provided. This constitutes your express written consent as required under the Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227, and its implementing regulations.

You may receive text messages for the following purposes:

• Appointment confirmations, reminders, and scheduling updates

• Follow-up communications related to programs, events, or sessions you have expressed interest in

• Promotional and marketing messages about BLEI products, services, programs, events, and offers

• Transactional messages related to your account, purchases, or enrolled programs

• General communications from Kerstin Oleta and the BLEI team

Message frequency will vary. Standard message and data rates may apply depending on your carrier plan. The Company is not responsible for any charges incurred from your wireless carrier.

To opt out of text messages at any time, reply STOP to any text message from the Company. After texting STOP, you will receive one final confirmation message and will be removed from our SMS list. To re-subscribe, text START to the same number. For help, text HELP or contact us at kerstin@bodylanguagestrategy.com.

Consent to receive text messages is not a condition of purchasing any product or service from the Company. You may opt out at any time without affecting your access to programs or services for which you have paid. By providing your mobile number and consenting to SMS communications, you represent and warrant that you are the account holder or have the account holder's permission to provide that number and receive messages on their behalf.

7. Session Recording Consent *

Attorney review recommended — new section

The Company may conduct coaching sessions, workshops, and programs via virtual platforms (including but not limited to Zoom, Microsoft Teams, or similar video conferencing tools). By participating in any virtual session, workshop, webinar, or group program with the Company, you acknowledge and consent to the possibility that such sessions may be recorded by the Company for purposes including but not limited to: quality assurance, program improvement, client review, and marketing (with separate written consent for marketing use).

If the Company intends to record a session for marketing or promotional purposes, you will be notified in advance and allowed to object. Your objection to recording for marketing purposes will not affect your access to the program or services. The Company will store recordings securely and will not share recordings of individual client sessions without your written consent, except where required by law.

You agree not to record any session, workshop, or program in which the Company's proprietary methodologies, frameworks, or training content is delivered, without prior written consent from the Company. Unauthorized recording of Company content constitutes a violation of these Terms and may constitute copyright infringement.

8. User Submissions

If you send comments or suggestions about the Site to the Company, including but not limited to notes, text, drawings, images, designs, or computer programs, such submissions shall become and shall remain the sole property of the Company. The Company shall exclusively own all rights thereto and shall be entitled to unrestricted use, publication, and dissemination of all such submissions for any purpose, commercial or otherwise, without any acknowledgment or compensation to you.

9. Testimonials, Results & Marketing Consent *

New section — social proof and marketing protection

By participating in any program, workshop, event, or coaching engagement with the Company, you acknowledge and agree to the following:

Image & Likeness: The Company may use your image, photograph, video, or likeness captured during Company events, sessions, or programs for marketing and promotional purposes unless you notify the Company in writing that you do not consent to such use.

Written Testimonials & Results: If you provide a written testimonial, LinkedIn recommendation, review, or statement of results to the Company, you grant the Company a non-exclusive, royalty-free, perpetual license to use, reproduce, and publish such testimonials in marketing materials, on the Company website, on social media platforms, and in other promotional contexts. The Company will not alter the substance of your testimonial without your consent.

Results Disclosure: Any results, outcomes, or achievements referenced in Company marketing materials are not guarantees of similar results for you. Individual results depend on many factors including background, dedication, program completion, and individual effort.

10. Data Security

The Company shall use commercially reasonable efforts to restrict unauthorized access to our data and files. However, no system, whether or not password-protected, can be entirely impenetrable. You acknowledge that it may be possible for an unauthorized third party to access, view, copy, modify, or distribute the data and files you store using the Site. Use of the Site is completely at your own risk.

11. Privacy Policy & Texas Data Privacy and Security Act (TDPSA) *

Attorney review recommended — new TDPSA compliance section

The Company will not intentionally disclose any personally identifying information about you to third parties, except where the Company, in good faith, believes such disclosure is necessary to comply with the law or enforce these Terms of Use. By using the Site, you signify your acceptance of the Company's Privacy Policy at www.bleinstitute.com.

In compliance with the Texas Data Privacy and Security Act (TDPSA), effective July 1, 2024, Texas residents have the following rights regarding their personal data collected by the Company:

• Right to Access: You may request access to the personal data the Company holds about you.

• Right to Correction: You may request correction of inaccurate personal data.

• Right to Deletion: You may request deletion of personal data the Company has collected from you, subject to certain legal exceptions.

• Right to Portability: You may request a copy of your personal data in a portable format.

• Right to Opt Out: You may opt out of the processing of your personal data for purposes of targeted advertising or the sale of personal data.

To exercise any of these rights, please submit a written request to kerstin@bodylanguagestrategy.com. The Company will respond to verified requests within 45 days as required by law, with the possibility of a 45-day extension where reasonably necessary. The Company will not discriminate against you for exercising any rights under the TDPSA.

The Company uses third-party service providers (including but not limited to Go High Level (GHL) CRM, Stripe payment processing, and virtual meeting platforms) who may process personal data on our behalf as data processors. These providers are contractually obligated to process your data only as directed by the Company and in accordance with applicable law.

12. Cookies & Tracking Technologies *

New section

The Company's website and marketing platforms use cookies, tracking pixels, web beacons, and similar technologies to enhance user experience, analyze website traffic, and support marketing activities. By using the Site, you consent to the use of these technologies. You may adjust your browser settings to decline cookies; however, doing so may affect the functionality of certain features of the Site. The Company's use of tracking technologies, including pixels used through marketing automation platforms such as Go High Level (GHL), is governed by the Company's Privacy Policy.

13. Subcontractors, Affiliates & AI Tool Disclosure *

New section — contractor and AI transparency

Subcontractors & Third-Party Assistants: The Company may engage virtual assistants, contractors, or affiliate partners to assist in the delivery of services, program administration, event logistics, and client communications. Such individuals and entities are bound by confidentiality obligations consistent with those set forth in these Terms. The Company remains responsible for the delivery and quality of all services provided to you.

Artificial Intelligence (AI) Tools: The Company may use AI-powered tools and platforms to assist in content creation, session preparation, research, communication drafting, and program development. AI tools are used as assistants to enhance the quality and efficiency of the Company's services; all final coaching, strategy, and program delivery reflects the professional judgment of Kerstin Oleta and the BLEI team. The Company does not use AI tools to replace live coaching interactions or to make automated decisions about your program experience without human review.

14. Group Program Confidentiality *

New section

If you participate in any group coaching program, cohort, workshop, mastermind, or group event hosted by the Company, you agree to maintain the strict confidentiality of all personal, professional, or business information shared by other participants during the program. You agree not to disclose, share, reproduce, or discuss any other participant's confidential information outside of the program environment without that participant's express written consent.

Breach of this confidentiality obligation may result in immediate removal from the program without refund and may expose you to legal liability. The Company's confidentiality obligations to you as an individual client apply equally in group settings — the Company will not disclose your identity, session content, or personal information to other participants or third parties without your written consent, except where required by law.

15. Coaching vs. Therapy Disclaimer *

New section — professional boundaries

Executive presence coaching, body language coaching, and leadership development services provided by the Company are not a substitute for licensed mental health therapy, counseling, psychology, or psychiatric treatment. Coaching is a forward-focused professional development relationship and is distinct from therapeutic or clinical services.

The Program instructors are not licensed therapists, psychologists, counselors, or mental health professionals. The coaching services provided are not intended to diagnose, treat, cure, or prevent any mental health condition, psychological disorder, or medical condition. If you are experiencing mental health challenges, emotional distress, or other psychological concerns, you are encouraged to seek support from a qualified mental health professional.

The Program instructors are also not qualified to provide legal, tax, accounting, or financial advice. You should refer all such inquiries to appropriately qualified professionals.

16. Disclaimer of Warranties

NEITHER THE COMPANY NOR ANY OTHER PARTY INVOLVED IN CREATING, PRODUCING, OR MAINTAINING THE SITE AND/OR ANY CONTENT ON THE SITE SHALL BE LIABLE UNDER ANY CIRCUMSTANCES FOR ANY DIRECT, INCIDENTAL, CONSEQUENTIAL, INDIRECT, OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO OR USE OF THE SITE. WITHOUT LIMITING THE FOREGOING, ALL CONTENT ON THE SITE IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. THE COMPANY LIKEWISE DOES NOT WARRANT OR MAKE ANY REPRESENTATIONS OR GUARANTEES THAT YOU WILL EARN ANY MONEY USING THE SITE OR THE COMPANY'S TECHNOLOGY OR SERVICES. YOU ACCEPT ALL RESPONSIBILITY FOR EVALUATING YOUR OWN EARNING POTENTIAL AS WELL AS EXECUTING YOUR OWN BUSINESS AND SERVICES. SINCE THESE FACTORS DIFFER AMONG ALL INDIVIDUALS, THE COMPANY CANNOT AND DOES NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING YOUR SUCCESS OR INCOME LEVEL.

17. Third-Party Service Providers

THE COMPANY SHALL NOT BE RESPONSIBLE FOR ANY PERFORMANCE OR SERVICE PROBLEMS CAUSED BY ANY THIRD-PARTY WEBSITE OR THIRD-PARTY SERVICE PROVIDER (including, for example, your web service provider, Stripe payment services, Go High Level (GHL), Zoom, or any SMS/text messaging platform used to deliver communications). ANY SUCH PROBLEM SHALL BE GOVERNED SOLELY BY THE AGREEMENT BETWEEN YOU AND THAT PROVIDER. THE COMPANY RESERVES THE RIGHT TO REFUSE ACCESS TO THE SITE AND/OR THE COMPANY'S CONTENT, PRODUCTS, AND/OR SERVICES TO ANYONE IN ITS SOLE DISCRETION.

18. Limitation of Liability

IN NO EVENT SHALL THE COMPANY BE LIABLE FOR ANY SPECIAL, INCIDENTAL, INDIRECT, PUNITIVE, RELIANCE OR CONSEQUENTIAL DAMAGES, WHETHER FORESEEABLE OR NOT, INCLUDING, BUT NOT LIMITED TO, DAMAGE OR LOSS OF PROPERTY, EQUIPMENT, INFORMATION OR DATA, LOSS OF PROFITS, REVENUE OR GOODWILL, COST OF CAPITAL, COST OF REPLACEMENT SERVICES, OR CLAIMS FOR SERVICE INTERRUPTIONS OR TRANSMISSION PROBLEMS, OCCASIONED BY ANY DEFECT IN THE SITE, THE CONTENT, AND/OR RELATED MATERIALS. THIS LIMITATION WILL APPLY EVEN IF THE COMPANY HAS BEEN ADVISED OR IS AWARE OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT SHALL THE COMPANY'S TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES, AND CAUSES OF ACTION EXCEED THE AMOUNT YOU PAID TO THE COMPANY IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

19. Indemnification

You agree to indemnify and hold the Company and each of its directors, officers, employees, contractors, and agents harmless from any and all liabilities, claims, damages, and expenses, including reasonable attorney's fees, arising out of or relating to (i) your breach of this Agreement, (ii) any violation by you of law or the rights of any third party, (iii) any materials, information, works and/or other content of whatever nature or media that you post or share on or through the Site, (iv) your use of the Site or any services that the Company may provide via the Site, and (v) your conduct in connection with the Site or the services or with other users of the Site or the services.

20. Force Majeure *

New section — business continuity protection

The Company shall not be liable for any delay or failure to perform its obligations under these Terms or any service agreement where such delay or failure results from circumstances beyond the Company's reasonable control, including but not limited to: acts of God, natural disasters, pandemic or public health emergency, fire, flood, war, terrorism, governmental action or regulation, power or internet outages, third-party platform failures, illness or incapacitation of key personnel, or any other event outside the Company's reasonable control (each, a "Force Majeure Event").

In the event of a Force Majeure Event, the Company will notify you as promptly as reasonably practicable and will make good-faith efforts to reschedule or otherwise fulfill its obligations within a reasonable time. Sessions or services affected by a Force Majeure Event will be rescheduled at no additional charge. The Company shall not be required to issue refunds solely as a result of a Force Majeure Event where rescheduling is offered and reasonably available.

21. Dispute Resolution & Mandatory Arbitration *

Attorney review strongly recommended — new binding arbitration clause

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT.

Agreement to Arbitrate: Except as provided below, you and the Company agree that any dispute, claim, or controversy arising out of or relating to these Terms, the breach or alleged breach thereof, or your use of the Site or any Company services (collectively, "Disputes") shall be resolved exclusively through binding individual arbitration, rather than in court. This agreement to arbitrate applies to all Disputes, whether based in contract, tort, statute, fraud, misrepresentation, or any other legal theory.

Arbitration Rules: Arbitration shall be administered by a mutually agreed-upon arbitrator or, if the parties cannot agree, by a single arbitrator selected in accordance with the rules of the American Arbitration Association (AAA) Commercial Arbitration Rules. Arbitration shall take place in Comal County, Texas, or via remote proceeding if agreed upon by both parties. The arbitrator shall have authority to award the same remedies available in court, including injunctive relief.

Exceptions: Either party may bring an individual claim in small claims court. Either party may seek emergency injunctive or equitable relief in a court of competent jurisdiction to prevent irreparable harm pending arbitration. Nothing in this section shall prevent the Company from seeking emergency relief related to the protection of its intellectual property or confidential information.

Class Action Waiver: You and the Company each waive any right to bring or participate in a class action, class arbitration, or representative action. All Disputes must be brought in the parties' individual capacities and not as a plaintiff or class member in any purported class or representative proceeding.

Governing Law: This Agreement shall be governed by and construed in accordance with the laws of the State of Texas, without giving effect to any principles of conflicts of law. To the extent any dispute is not subject to arbitration, you consent to exclusive jurisdiction in the state and federal courts sitting in Comal County, Texas.

22. Binding Contract — Coaching Services

This is a binding contract agreement for the Presentation/Leadership Coaching Package between Client and Business Leadership Excellence Institute, LLC, located in the State of Texas. Sessions are to be conducted virtually or in an agreed-upon public setting. By clicking the box agreeing to terms and conditions, the Client agrees to participate in the Company coaching program(s) to pursue a more confident and successful presentation and leadership style.

23. Refund & Cancellation Policy *

Consolidated — resolves prior conflicting language

All sales are final. No refunds will be issued for any program, course, coaching package, workshop, membership, or service purchased from the Company, except as expressly stated below or as required by applicable law.

Exceptions to No-Refund Policy:

• If the Company is unable to fulfill a purchased service entirely due to circumstances within the Company's control (excluding Force Majeure Events), the Company will make reasonable efforts to reschedule. If rescheduling is not feasible, a pro-rata credit toward future services may be offered at the Company's sole discretion.

• Clients who wish to discontinue a coaching program may request that unused session credits be applied toward future programs, subject to the Company's approval and availability.

For the avoidance of doubt, there is no general 30-day refund window for any program or service. Client's commitment to payment is binding from the date of enrollment or purchase, regardless of program attendance or completion.

Payment Terms: Payment is collected in full before the first session, workshop, or class, or according to a payment schedule provided in the contract. The amount due shall be paid by the 1st of each participating month. A $25 late fee applies if payment is received after the 10th of the month on monthly retainer contracts. A $35 fee applies for any returned NSF check, payable in cash. A 1% interest rate will be accrued on all payments that are 30 days late, and debt collection services may be employed.

24. Program Participation & Full Payment Commitment

Client is committing to full payment of fees for the entire Program, regardless of whether Client attends or completes the Program, and regardless of whether Client has selected a lump sum or a monthly payment plan. Client is expected to be available for every session and complete all coursework before the completion of the program.

Scheduling & Cancellation: Clients are to use the online scheduling program provided in weekly reminder emails. Client may reschedule within the same calendar week (Monday through Friday) without penalty. Sessions canceled less than 48 hours in advance will count toward sessions used. A $35 rescheduling fee applies for cancellations with less than 48 hours notice. Workshop dates unattended will not be reimbursed.

25. Image Use & Individual Confidentiality

The Company may use your image, photograph, video, or likeness captured during Company events, sessions, or programs for marketing purposes unless you notify the Company in writing that you do not consent. The Company will not disclose your identity or session content without your written permission, except where required by law or in cases of potential harm to you or others. The Company likewise requires that you respect the confidential methods, frameworks, and intellectual property of the Company.

26. Earnings Disclaimer & No Guarantees

We have made every effort to represent the Program accurately. Testimonials and examples are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on many factors including background, dedication, desire, motivation, program completion, and effort. As with any business or personal endeavor, there is an inherent risk, and there is no guarantee that you will earn any money or achieve any specific outcome as a result of your participation in any Company program.

27. Company Scheduling Flexibility

The Company will make every effort to accommodate changes in scheduling. If for any reason the Company is not able to fulfill a portion of the program due to unforeseen circumstances, the Company will make every effort to reschedule at no additional cost, provided the reschedule occurs within the contracted program period.

28. Conduct, Termination & Right to Refuse Service

The Company reserves the right to terminate any contract or program with a Client if any Company representative, administrative staff, faculty, or contractor determines that the Client has demonstrated unethical behavior, harassment, or conduct that has made any Company representative uncomfortable or that violates these Terms. The Company reserves the right to refuse access to the Site and/or the Company's content, products, and/or services to anyone in its sole discretion.

Client will be given written notice of termination and the reason for the same. In the event of termination for cause, no refund shall be issued. In the event of termination for reasons other than cause, any unused session credits may be applied toward future services at the Company's sole discretion.

29. Accessibility Statement *

New section

The Company is committed to making its website and services accessible to individuals with disabilities to the extent reasonably practicable. We strive to ensure that our digital content is compatible with assistive technologies and meets applicable accessibility standards. If you experience difficulty accessing any content on our Site or require accommodations to participate in a program, please contact us at kerstin@bodylanguagestrategy.com. We will make good-faith efforts to provide reasonable accommodations consistent with applicable law.

30. Amendments to Terms

These Terms of Use may be revised from time to time by updating this posting. You are bound by any such revisions and should therefore periodically visit this page to review the then-current Terms of Use. The Company may amend this Agreement at any time by sending you a revised version at the email address you provided or by posting the revised Terms to the Site. Continued use of the Site or Company services after any such revision constitutes acceptance of the revised Terms.

31. Entire Agreement & Severability

This Agreement constitutes the whole agreement between you and the Company with respect to your use of the Site and participation in any Company program or service. If any specific phrase, provision, or paragraph is deemed unenforceable by a court of competent jurisdiction, the remaining Agreement will still be enforceable to the fullest extent the law allows. The Company's failure to enforce any provision of these Terms shall not be deemed a waiver of the Company's right to enforce such provision in the future.

ACKNOWLEDGMENT, CONSENT & SIGNATURE

By clicking the agreement checkbox, signing below, or submitting payment, I acknowledge that I have READ, UNDERSTOOD, and AGREE to all of the above Terms of Use, including:

• Express written consent to receive email communications from Business Leadership Excellence Institute, LLC (Section 5)

• Express written consent to receive SMS/text message communications, including marketing messages (Section 6)

• Consent to potential session recording as described in Section 7

• Acknowledgment of the binding arbitration and class action waiver (Section 21)

• Understanding that all sales are final per the Refund Policy (Section 23)

Business Leadership Excellence Institute, LLC | New Braunfels, Texas | kerstin@bodylanguagestrategy.com | www.thebleinstitute.com